Mid-funnel content for Claravine, targeting prospects in healthcare and finance
Claravine wanted to reach a new audience segment — marketers working in regulated industries — with content about improving their workflows with its Data Standards platform. As their go-to freelance writer, I helped distill product marketing messaging, sourced relevant case studies, created the blog outline, incorporated feedback from stakeholders, and wrote this blog post.
End-to-end case study creation for fintech startup Topkey
Key takeaways from a Webflow Conf presentation on improving website performance.
I partnered with a startup founder to develop this thought leadership article in the data science and AI space.