I regularly partner with the cofounder of machine learning startup Delphina to develop thought leadership articles with the goal of building brand awareness (and an audience) in advance of their upcoming product launch.

This article, covering the hot-button issue of wrangling stakeholders for data science projects, came together through our tried-and-true collaboration process:

1) We met over a Zoom call for an interview to distill the article's goals and capture the cofounder's perspective.

2) I developed an in-depth outline to structure the article and ensure we weren't missing any the key points.

3) The cofounder reviewed the outline and left a few additional notes.

4) I wrote the first draft of our article and submitted for review.

5) Cofounder made a few final edits, including adding personal anecdotes.

6) I completed a final proofread and edit for flow and clarity, sourced images, and wrote a LinkedIn post to support the article's distribution.

We repeat this process every month for new thought leadership articles, and the team has built a highly engaged following on LinkedIn and Substack.