Content writing + strategy

Elevate your messaging, connect with your customers, and grow your business.

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Here to help B2B brands with:

Leverage my years in the start-up trenches for your current marketing needs.

Content writing + editing

Case studies, blog articles, ebooks, landing pages — let's create content that resonates.

Content strategy

Develop a plan to reach your target audience with content they actually want, distributed across relevant channels.

My work

See how I've helped leading brands attract, convert, and retain customers.

Research report: Tebra's "The truth about no-shows"

Research-backed report for healthcare tech company Tebra on the causes, costs, and solutions for patient no-shows.

Delphina: What advanced analytics teams are doing that you aren't

I partnered with a startup founder to develop this thought leadership article in the data science and AI space.

Claravine: 5 Hidden Benefits of Data Standards in Regulated Marketing

Mid-funnel content for Claravine, targeting prospects in healthcare and finance

Nice to meet you.

I'm Sara Gates, a freelance content writer and strategist based in Southern Oregon. I help B2B brands — usually in martech, data, or AI — connect with customers through content.

I started my career by spending the better of a decade in the marketing trenches at a VERY high-growth startup. As one of the first hires, I became that source of institutional knowledge who did a little bit of everything — and then got to work with and learn from the talented specialists we hired as we grew. By the time I left the company, it was a billion-dollar unicorn, and I had gained valuable experience in content strategy, SEO, social, email, brand strategy, messaging and positioning, UX writing, and content design. Basically, everything under the marketing sun.

Now, I apply my years as a marketing generalist to help companies build and execute content marketing strategies. So if you're looking for a content specialist that understands the full marketing funnel, let's talk.

More About Me

Get in touch

I can't wait to learn about your business and help you connect with your customers. Send me an email or find me on LinkedIn.