Nice to meet you.
I'm a writer, marketer, and toddler mom — communicating and persuading my audience to take action is my area of expertise.
I was the first dedicated marketing employee at Vacasa, a vacation rental firm that grew into a billion-dollar powerhouse over the course of my eight-year tenure. My role grew and changed along with the company, but the cornerstone of my work was always content. I helped define and bring the Vacasa brand voice to life across dozens of touchpoints, including website content, social media, direct mail, customer service phone scripts, help centers, internal communications, marketing campaigns, and mobile app microcopy.
In October 2019, I joined the small-but-mighty team at AskNicely to lead content marketing and strategy. While my time there was cut far too short due to coronavirus-related downsizing, I was able to help launch a new core product and updated website, and produced case studies and campaigns to reach a new strategic audience.
For the last five years, I've been providing freelance content writing and strategy services to B2B brands, mostly in the marketing technology and data/machine learning/AI space. Some of my past and current clients include Webflow, Mailchimp, Act-On, Grammarly, Monte Carlo, and Delphina.
Most of my clients continue working with me for years. I bring the same customer-first, collaborative perspective that helped me succeed as an in-house marketing leader to my clients, on a flexible, project-by-project basis.
In addition to my freelance work, I help build AI writing tools for the vacation rental industry with AutoMate. When I'm not at my desk, I'm chasing my daughter around the playground, the library, or whatever new corner of Southern Oregon we've decided to explore that day.